- Apps – where would we be without them?
The huge success of tablet PCs and smart phones is driving sales in DRAM. Mobile “APPS” are big business, from pointless time wasting games and gimmicks to full blown business and organistaion tools – each requiring varying amounts of DRAM to run efficiently and effectively.
BBC’s The Apprentice even had the teams creating and selling Apps as a task this series.
The stakes are high in mobile memory. Before the onslaught of snazzy smartphones and tablets, mobile DRAM was considered the “sleepy backwater” in the memory market, said Mike Howard, an analyst at IHS iSuppli. Now, thanks to smartphones and tablets, the mobile DRAM sector is expected to grow by 71 percent in 2011, Howard said.
A mobile DRAM costs two to four times more than a PC DRAM because of mobile apps’ stringent size and power demands. The mobile DRAM business is based on a build-to-order model, with pricing driven by cost reductions rather than the fluctuations of supply and demand, as in commodity DRAM, IHS’ Howard said.
For more detailed info go to the SOURCE – Mobile apps bring momentum to DRAMs – EE Times.
Discussion
No comments yet.